How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 26.06.2025 01:08

People
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Perception
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
What are the new technological advancements we should adopt?
Place
Good marketing is doing this well.
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Product
Processes
Price